Marketing Stack Consolidation

Challenge

The tax compliance software company acquired several companies and their web properties in pursuit of a rapid growth strategy. The integration of web site and acquired web properties (evaluating, cataloging, refactoring and repurposing and rollout) requires cross functional support.​ 

Solution

Wimmer Solutions assembled a multi-disciplinary team of subject matter experts who used agile processes to develop a product backlog, work with client stakeholders, and integrate acquired digital assets into Adobe Experience Manager. 

Wimmer Solutions' cross-functional team of SMEs specialized in the site integration process: evaluating, cataloging, refactoring and repurposing, rollout of acquired properties.​ They also integrated with the client's agile teams and provided consistent approach for stakeholder management to intake broader team direction and execute upon those efforts to completion.​ Morever, the team contributed a repeatable and templatized process that is scalable over time.​ 

Innovation and Impact

• Streamlined Integration: The multi-disciplinary team effectively integrated acquired digital assets into Adobe Experience Manager, ensuring a seamless transition and consolidation of web properties.
• Scalable Solutions: The team developed a repeatable and scalable process for site integration, allowing the client to manage an increasing number of acquired assets efficiently.
• Resource Optimization: By leveraging a mix of onshore and offshore resources, the project met its budgetary and project goals, optimizing resource allocation and cost management.
• Enhanced Collaboration: The team’s agile approach and consistent stakeholder management facilitated smooth coordination with the client’s agile teams, improving overall project execution and communication.